Our Approach to SEO
The customer journey from our initial conversation to the full steam ahead
Our approach to SEO, company's proven process
Discover the P4propleads customer journey from initial conversation to the full steam ahead
01
STEP 1: LEARNING ABOUT YOUR BUSINESS
The foundation of a successful SEO strategy begins with thorough planning and preparation. The deeper our understanding of your business, the more effective our SEO efforts will be.
During our SEO discovery call, we will:
Get to know your business inside and out.
Listen carefully to your goals and expectations for the campaign.
Identify the key keywords you want to rank for on Google.
Review the websites of your competitors and share our screen to walk you through their strategies and successes.
Assess the timeline for reaching your desired outcomes and the necessary investment to achieve them.
02
STEP 2: KEYWORD RESEARCH
To gain insights into the SEO landscape within your industry, our dedicated keyword research team conducts thorough research and analysis tailored specifically to your campaign.
We focus on uncovering those valuable, often overlooked, “low-hanging fruit” keyword opportunities that competitors might have missed. We also examine the top-ranking websites to identify the keywords they are focusing on.
Based on our expertise and your business goals, we carefully recommend the most effective keywords for you to target.
03
STEP 3: SEO PROPOSAL VIDEO CALL
Once we’ve identified the top keywords for your campaign, we’ll schedule a video proposal call to walk you through our insights. During this call, we’ll explain our exact plan to get your business ranked on Google’s first page.
Here’s what we’ll cover:
A detailed review of our SEO strategy for success.
Presentation of our keyword research findings, highlighting the best way forward for your strategy.
An overview of our monthly and quarterly reporting process, along with a live demo of our dashboard tool, giving you real-time access to monitor your campaign anytime.
A breakdown of our budget recommendations and the results we expect to deliver.
A full review of our terms of service.
04
STEP 4: WELCOME EMAIL
Excited to get started? Keep an eye out for your Welcome Email from our Founder, Dhruv Joshi. Inside, you’ll find:
A link to book your official onboarding call, where we’ll discuss the strategy for the upcoming quarter.
A link to complete the direct debit mandate, ensuring a smooth billing process.
The onboarding form, which needs to be filled out before we kick off the campaign. This form includes:
The primary email addresses for sending your monthly reports.
Your website login credentials so we can make the necessary updates to your site.
STEP 5: ONBOARDING CALL
Prepare for an upcoming call with the entire team, where we’ll walk you through the tailored SEO strategy for your business.
This call is key because it:
Provides a clear roadmap of the actions we’ll take before launching your campaign.
Confirms that the strategy aligns with your business objectives.
Gives you full visibility into the campaign process, so you know exactly what we’re doing to drive results.
Offers another opportunity to demonstrate how our 24/7 dashboard allows you to track campaign progress at any time.
05
M1
STEP 6: WEBSITE AUDIT & OPTIMISATIONS
Let’s get started! The first step is to conduct a thorough manual SEO audit of your website.
This is crucial to ensure that we’re not building your digital presence on a shaky base. Once the audit is complete, we’ll tackle all the issues we’ve discovered.
The fixes might involve:
Refining title tags, URLs, meta descriptions, and content across key pages.
Adding new pages as needed.
Updating and improving existing content.
Removing outdated or unnecessary pages.
Merging pages that could perform better as one.
Enhancing internal linking to increase the relevance of your main target pages.
Carrying out any additional optimization work, including improving website speed, core web vitals, and other crucial factors.
M2
STEP 7: ONWARDS - BLOG CREATION AND LINK BUILDING
The foundation has been laid, and this initial step has likely had a significant impact on your entire site’s performance. Now, we shift our focus to enhancing the authority of your website. This is achieved in two key ways: by refining and expanding the relevance of your content, and by implementing a strategic approach to organic backlinks.
Each month, our dedicated content and link-building team will consistently:
Conduct in-depth keyword research to identify targets for your blog, assess your competitors' content on similar topics, and craft content for each keyword that meets Google’s criteria for usefulness to search users. We will ensure the content is formatted with proper structure, relevant visuals, and published on your site every month.
Drive high-quality, organic backlinks to your site by reaching out to well-established, relevant websites within your industry or local market. These trusted third-party links will help boost your site’s credibility and improve its overall authority.
We are ready,
Are you ready?
